As bloggers, we often hear about the importance of SEO to get our blogs found but it seems complicated. Blogger SEO doesn’t need to be a headache though!
If you’re a bit unsure on what SEO is, it’s short for search engine optimisation. SEO is what helps your blog get found “organically” in search engines like Google. Finding a blog “organically” basically means that a user searches for something on a search engine and your blog comes up – they click through to your link and BAM! An organic visitor. That’s unless you have any paid adverts on Google, but let’s assume you don’t!
Here are the basics of blogger SEO to help you drive more organic traffic to your blog…
Finding the right keywords
Keywords is a more generic term for the words or phrases people will enter into a search engine to find what they are looking for. As an example, you might Google “mac matte lipstick” to find out where to buy MAC matte lipsticks online. Alternatively, you might be more specific and search for “buy red mac matte lipstick online”.
People search differently, and because of this it’s important to do your research to pick the most popular keywords for your posts if you want to improve your organic traffic.
So how do you find out what the most popular keywords are for the post you are writing? Well, Google itself has a handy tool which is completely free called Adwords. You have to sign up to it with your card details, but you never have to spend a penny.
Adwords has recently upgraded to a whole new look, but the guide I wrote back in 2016 is still relevant now, so if you want to learn how to use it, click the link below (opens in a new window so you can keep reading!)
You can utilise the words in the title of your post, within the body and also within the ‘alt tags’ of your images. Alt tags, otherwise know as alternative text is a way to describe your images that helps search engines to understand them. After all, they can understand text but images are harder to read!
Remember, you can use related keywords instead of just relying on the one “main” one. Using our MAC lipstick example, you may want to use “mac matte lipstick review” but may find that other related terms such as “mac matte lipstick swatch” can be utilised in the text as well. Don’t go crazy with keywords though as you’ll dilute the impact.
This is a really great place to start with blogger SEO, as it’s easy to do when planning your posts.
Install Yoast SEO
If you have a WordPress blog, you should not be without the Yoast SEO plugin – its fundamental for your blogger SEO needs!
It’s completely free and is packed with amazing features to help you measure how optimised your blog posts are. For example, you can input the keyword you have chosen from Adwords to target, and it will show you how many times that keyword has appeared in the post, and give you a handy percentage plus indication as to whether you need to use it more.
Yoast also lets you manually enter the meta title and description of your posts – these will ideally also include the keyword. For example, if you are reviewing a MAC matte lipstick and Adwords indicates that people are mostly searching for “mac matte lipstick review”, it’s a good idea to include this in the title and description (Yoast calls this the ‘snippet’).
Remove broken links
Broken links are the bane of a blogger’s life (or one of the many!), but it’s important to keep on top of them. Google are hot on ensuring your site is easy to navigate and if users are being sent to pages that no longer exist – that’s not good!
If you use WordPress, check out the Broken Link Checker plugin to make searching and removing those pesky links easier!
Structure your posts appropriately
When someone lands on your blog looking for a particular thing, you want it to be easy for them to find that thing. A great way of making your posts more user and blogger SEO friendly is to include subheadings. You’ll often find in my posts, particularly ones like these that share tips, that I will include a number of subheadings throughout which break up the content.
People like to skim read – even on blogs. If you have big chunks of text and no indication as to where the visitor can find what they initially searched for, they aren’t going to bother sticking around. This isn’t always the case, but it’s well worth factoring in when laying out your content.
Use images and spacing to break up the text as well – it helps to make the post look more visually appealing and less daunting to the eye!
Link to relevant content
The final blogger SEO basic tip I’m going to leave you with is internal linking – and it’s one of the easiest to do!
Internal linking is when you link to other relevant content on your blog. I’ve done it earlier in this post, and it’s a great way of improving the navigation around your blog. By including an internal link, you are telling search engines that your blog content is connected and that you are lending a helping hand to users visiting the site by pointing them in the direction of other valuable stuff.
As easy as this is as an SEO technique, don’t overdo it. Only link to other posts where it makes sense and is actually going to provide further information and/or value to the reader.
So there we have it – five simple things you can do to improve your SEO without breaking a sweat. Got any more SEO tips, or questions? Let me know in the ol’ comments!