There’s no use denying that blogging has become more and more competitive over recent years – but really, we put that on ourselves most of the time.
We compare ourselves to bloggers with more followers, better photos and measure their worth versus our own based on the brands they collaborate with and the kudos they get from other bloggers. We simply cannot help it.
As a result of this, we often undervalue our own worth as a blogger. We struggle to know what to charge a PR for a sponsored post (to the point of not knowing to even ask for payment at all), or we are to afraid to approach another blogger for advice because they are basically famous in the community.
Well, I think that needs to change ASAP. So y’know, here’s a cheeky list post with some of the ways you can truly know an show your worth…
1. Charging for sponsored posts
When a PR sends you an email about a sponsored post, read it carefully and consider the time it will take you – from researching and writing through to taking photos and promoting on social media. That’s why you charge. What you charge is up to you, and you’ll learn over time not to undervalue your time.
When a PR emails me with no mention of payment, I bring it up early…
It’s lovely to hear from you. I really like the sound of your campaign, particularly [small detail about the campaign to be more specific!].
I’d love to write a post along the lines of [either the topic they have mentioned specifically, or something along the same lines].
For a sponsored post, I charge [rate] – this includes the production of the post, imagery and social media promotion – Twitter, Facebook, Instagram. I can include a nofollow link to your businesses website and a short disclaimer to mark the post as sponsored (as per Google guidelines).
Let me know if this is agreeable and if you have any deadline in mind for this if you wish to pursue it.
2. Know when to turn down an “opportunity”
Equally, know when to say no to a shoddy opportunity. If you don’t want to write about curtain rails for £25, no one is making you. Sure you might be offered a bit of money, but if you don’t want to do it then there’s no obligation to do so. Other opportunities will come.
Here’s how I let them down gently…
Thank you for considering me for this opportunity, however I am going to have to decline.
…then all you need to do is give them the reasons why and wish them luck with the campaign.
3. Don’t be afraid to ask questions!
Want to know how a popular blogger came up with their new blog post idea? Just ask! Most, if not all bloggers would be flattered to be asked about their content. Wouldn’t you?
Remember, they may be a bigger blogger, but the community is by in large a level playing field and no one is too important to contact for help.
If a blogger doesn’t answer, don’t automatically assume you are being ignored. I can only imagine how many notifications, emails and messages that big bloggers get on a regular basis! But you never know unless you try.
4. Numbers aren’t everything
Numbers are just that. Sure you don’t have 10k followers on Twitter or 100k on Insta, that’s OK.
Focus on the engagement you get, and if that’s not as good as you want it to be, put out what you want in the world and you’ll soon get it back. Start posting *meaningful* comments on your favourite blogs, respond to tweets from your favourite creators and comment on their IG pics.
Leaving a nice comment on any platform can make someone’s day, so you can feel great doing it too!
5. Put the time in to grow
If you want to develop your blogging skills and grow your blog, do your research. Every blogger who has a nice blog design and gets loads of comments and engagement on social will have spent the time working hard to get their blog to the place it’s at.
If you are putting time and energy into your blog, then your value will be clearly reflected in the content you put out. Simple as that.