Anyone who follows me on Instagram (please do if you don’t already as I want to find more bloggers to follow!) may have noticed recently that I have started posting more frequently. By more frequently I mean that I now post e’ryday. It’s not easy when you work full time because photos of spreadsheets and emails are not particularly ‘grammable.
Sure, I’m probably not posting as frequently as I should be to build up my account, but I have still seen a nice steady increase in follows since I did start posting on the daily.
So how do I do it without going completely and utterly insane trying the source/create the best photo EVERY DAMN DAY? Well, it’s pretty simple really.
Take photos in batches
This could be something that Captain Obvious might say, idk, but taking your photos in batches makes life so much easier! I like to take my photos at the weekend, or sometimes in the evening after work (y’know, making the most of this lush weather we’ve been having).
By having a batch of photos, you can pick and choose what you want to post and not feel the OMG PANIC when you don’t have anything particularly interesting to post on a day.
Don’t be afraid to use old photos either – I see it all the time. IGers using snaps from their holiday last year with a “take me back” caption.
Don’t obsess over a theme – just take decent photos!
I know that a lot of people want that #dreamtheme on IG, but an account that looks too themed is SNORE. Just focus on taking good photos and utilising the right hashtags (more on that later), and you’ll see engagement and followers improved. Take it from someone who has seen it work for them. Sure, I’m on less than 700 followers so my advice might seem unsolicited, but we all start somewhere.
But don’t pressure yourself
You want your photos to be decent – not perfect. You won’t always have the time to perfectly craft a photo and if you put too much pressure on yourself to do that, you’ll soon give up on IG or run yourself into the ground.
Don’t forget that great photo editing apps like VSCO, Photoshop Express and Snapfeed exist – they’ll help turn around questionable lighting and improve the saturation and contrast to fit in with the rest of your snaps.
Use a scheduling app
The IG queen Rhianna did a great talk on Instagram at a recent event, which I managed to catch over on Facebook. She seriously changed my life by introducing me to Planoly. I mentioned it in my recent apps for bloggers post, but it needs a special mention here too as it means I can schedule my IG posts days in advance, with captions, ready to post when I get a push notification to my phone.
I will usually schedule a few days in advance, and set the push notification to come through in the morning before work so I remember early in the day to put it live. I don’t know if there are “optimum” times to post to IG, given how frickin’ weird the algorithm is now, but I have found mornings tend to work quite well for me!
Another great thing about Planoly is that you can see how your photos will look on your IG grid before posting them – while I don’t believe in sticking to a regimented theme, you may want your photos to have a certain “look” to them that makes your posts consistent. For example, I tend to lower the saturation on my pics to avoid overly bright colours.
Get friendly with hashtags
So, it is pretty obvious your photos will be seen by more people if you utilise hashtags well. That’s Basic IG 101, really. But did you know you can save yourself a hell of a lot of time by saving hashtags in batches on your phone? YEP. Another pro-tip from Rhianna is to use the Text Replacement feature on your iPhone to come up with a phrase that you’ll type which will then be replaced with a bunch of related hashtags. This makes things SO much quicker when you’re posting daily.
For example, I have a text replacement phrase of ‘instalifehash’ which when typed, converts to a batch of 20 hashtags to use for lifestyle related IG posts. HOLD UP! 20?! But IG lets you use 30 hashtags! Well, the last 10 spaces I reserve to include 10 hashtags specifically related to that picture, or day related hashtags such as #flashbackfriday or #throwbackthursday etc etc.
If you don’t have Text Replacement, but do have a Notes function on your phone, you could always save your hashtag batches as notes and just copy and paste them when you need them.
Don’t forget, when using hashtags you want a mixture of ones that are super popular (e.g. 1m+ posts) with those that have less. Your posts are more likely to be seen this way. A couple of hashtags I use for almost all of my posts are #lbloggers and #bloggervibes.
Tip! When researching hashtags, search on IG to see how many posts that hashtag has and then type it up in an email on your laptop/desktop. Create your batches in the email, then send it to yourself and copy and paste them from your phone! Try and have as many batches as you can, mixing up the use of different popular and relevant hashtags for variety. If you overuse the same hashtags, you might get shadowbanned (probably, idk as it hasn’t happened to me yet!).
That daily iG life doesn’t have to be a stressful one – just follow these tips and have fun with it! Got any other tips to add? Pop them in a comment below!