Bloggers, We Need To Stop Apologising

I’ve noticed recently that we’ve become really good at apologising for something that we don’t need to.

My Twitter timeline and blog feed is filled with messages to readers saying sorry for not posting content when a blog lays dormant for a few days or weeks. Or if a new video hasn’t gone up on Youtube for a while. Or even if a new photo hasn’t gone up on Instagram for a day.

But why? What have we got to be sorry for? For being busy or uninspired? For living our real lives, or simply needing to take a break?

No matter how hard we try, we still feel bad for not giving it 100%, 100% of the time. Maybe we’ll never feel successful or fulfilled if we don’t put pressure on to regularly produce content? Bullshit. What good is running ourselves into the ground?

Now I know I’m coming from a place where I don’t have loads of followers eagerly anticipating my next update, but I do come from a place of being a 20-something woman just trying to fit everything in without burning out or letting myself down.

Instead of saying sorry, we should be making the most of our breaks from creating content. We should be taking care of ourselves, and coming back when we’re ready rather than when we’re worried we’ll lose followers or see a loss in traffic.

Because chances are, we won’t. People will stick around until we get back. Especially if we come back stronger than before which we can only truly do if we forgive ourselves for needing to take a step back.

While we’re at it with the whole not apologising thing, can we also stop feeling guilty for unfollowing?

Most of the time it’s really nothing personal. Our interests and content needs change over time, and there’s nothing wrong with unfollowing an account that no longer reflects those interests or needs. We’re not terrible people for clicking that ‘unfollow’ button.

We shouldn’t guilt ourselves into continuing to follow someone out of fear of offending them. It’s tough shit if they’re offended. It’s very much their problem, not yours!

There is *so* much content to consume online, that it just isn’t practical to flood our feeds with the stuff we aren’t interested in for the sake of avoiding offence. We’ll end up missing out on the stuff we are interested in.

Sure, it might hurt a bit when someone unfollows us, but I personally hate the idea that someone would be following me on social media out of “obligation”. Or even worse, because they want a follow back *shudder*. F4F needs to die a death plz.

What do you think bloggers need to stop apologising for?



  1. July 25, 2017 / 9:45 pm

    “just trying to fit everything in without burning out or letting myself down.” This is where I’m at. I have a brand new baby blog and I constantly feel like I need to be constantly working on blog posts and blogs every second of every day. Plus, I have a real job and I find myself taking my laptop to work in fear my blog won’t get wings. Thank you for helping me know that this worrying isn’t just me. And for letting me know it’s ok to take my time.


    • Cat
      July 25, 2017 / 11:02 pm

      It’s 100% OK to take your time…even if you work on your blog at every free minute you have, you can’t force it and as soon as you stop enjoying blogging, you definitely need to take a step back. I’ve been there a few times, and since being able to step back when needed, my blog has actually flourished.

  2. August 7, 2017 / 11:06 am

    I feel the same! I’ve not blogged for a while now and lost so many followers. Then it gets harder to find the motivation to start again. Great post lovely. H x

    • Cat
      August 8, 2017 / 5:41 am

      Try and forget about followers – you can always build them up again over time 🙂

    • Cat
      August 8, 2017 / 5:41 am

      We’re all guilty of it – it’s definitely something that needs to change!

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