If you read my previous Blogger Q&A post, you’ll know that I recently set up a Google Form asking bloggers to share the topics they wish they knew more about in the world of blogging. You can add your question to the form anonymously here.
Last time I looked at approaching PRs, but this time I’m going to tackle that age old question…how do I get more blog visitors?
The good news is, there’s lots of ways – I’m just going to touch upon the ones that I use personally to bring traffic to my blog. I don’t get huge volumes of traffic, but these are methods that any blogger can use no matter the size of their current readership!
How do you get more blog visitors?
First and foremost, in my opinion, is that you need a good reason for people to visit. You need to be creating good content that resonates with people. You’ve probably heard it 8449895 times before, but it’s true. The posts of mine that get the most views are the ones that either provide value (my blogging tips posts, like this one) and the ones where I open up about topics like mental health.
That’s not to say you can’t rake in the views for other topics such as product reviews – but your content still needs to stand out. Whether readers attach themselves to the tone of voice you use, your brilliant photography or simply because you tell it how it is… that’s the key.
But that’s just the beginning.
How to promote your blog to the right people
Good content is just the beginning. You need to be fearless and get it promoted across your social media channels, too! Here’s a few tips for going beyond just sharing updates:
- Utilise community hashtags such as #lbloggers to increase your reach.
- Get involved in Twitter chats – don’t be afraid to share a post if it’s relevant. For example, if you have a post about working with PRs, and that’s the topic of the chat…don’t be afraid to drop dat link. But y’know, don’t spam. Provide value.
- Mention retweet accounts e.g. @BloggersTribe, @Bloggeration_ – they’ll often share your post and many do have a good following.
- Find new people to follow! Always be on the lookout for other bloggers to follow – after all, if they like what they see they will follow you back.
- Join blogging Facebook groups (although be warned, some of them can be laden with the dramz). If you live in Sussex, I recommend the Brighton Bloggers and Freelancers group as they have a weekly sharing thread to share your links.
- If you’re feeling brave enough, or are quite open about your blog, share on your own profile. I occasionally share my posts to friends and family on Facebook and get a nice boost of nosey parkers wanting to have a snoop. I’ve got nothing to hide!
- Set up your own Facebook page and automate your posts to be shared on it. I’ll admit that I don’t have a whole lot of success with this (I have less than 100 likes), but it does still drive some traffic!
How to encourage social shares
So you’re promoting your posts left, right and centre on your social media to bring in more blog visitors. But how about getting others to share the post? I’ve touched on this already with the retweet accounts, but how about other bloggers sharing your content?
There’s an easy way to do this which also allows you to create some great content, too. Write up a roundup post.
Whether you want to share your list of favourite bloggers or blog posts of the week, or you decide to do a post that other bloggers contribute to, you can mention these bloggers on Twitter and they may well give your post a share! My general consensus is not to ask for a share as this can be off-putting… just give the blogger a mention and cross your fingers!
Here’s a few other things you can do to bring more blog visitors:
- Read other blogs and leave a thoughtful comment (none of this ‘nice pics’ rubbish where you clearly haven’t read the content!)
- Guest post on other blogs – this could help you reach a new audience
- Use Pinterest! I’ve added this as a bit of an ‘after thought’ because I don’t really do it myself, but have done in the past and it does deliver good results!
- Work on your SEO…
- Look at your Google Analytics and see where your blog visitors are coming from currently – amp up activity where you know it works!
Any other methods of getting more blog visitors to add? Let me know in the comments!