As I type up this post, I am dosed up on cold and flu meds, wrapped in a blanket cardigan and there are loud fireworks outside. The shockingly bad photo above was quickly put together with the shreds of energy I have so…my bad.
I’ve been meaning to put this post together for a long time now, and it sat in my drafts as a blank post for at least a month – maybe even two. So what took me so long? Well I’ll have to share lesson one with you to answer that…
Lesson #1: Blogging won’t always come naturally to you
Perhaps one of the hardest lessons for bloggers is dealing with blogger’s block. It’s a real bitch. A lot of us will try and force it so that we have content going up on our blogs regularly. I know I have before. It doesn’t feel good to post something you’re not 100% happy with, but it does relieve some of the pressure that we put on ourselves to upload.
Sometimes the ideas just don’t come to you. You try desperately to find some inspiration from other blogs, but it just feels like copying. As much as we hate to admit it, we don’t want to wait until inspiration strikes again, because we’re afraid we might have a drop in readership, as people will stop coming back to a blog that isn’t consistent.
But y’know what? They will. I’ve found the key is to promote older content whilst you’re taking breaks. Share posts on your social media that people may not have read before. I still get comments on posts from month’s ago, even if I haven’t posted any new content for a few weeks.
Lesson #2: We’ll always compare
Comparison is the thief of joy, as they say. But to not compare your blog to other blogs is not an easy feat. In fact, I think it’s near enough impossible. Even if we are not in competition, of course we are going to look up to other bloggers and their content – and sometimes that sucks because we feel we can’t live up to it.
<Insert cheesy phrase about being a unique snowflake>. Whilst yes, our blog’s are unique to us, there is probably a recipe for success that makes bigger bloggers more successful. You just have to make that decision yourself as to whether you want to try and work that recipe out, or crack on as you are.
Instead of comparing ourselves negatively, we should be trying to find the similarities and to learn lessons from other bloggers. If we want our blogs to grow, then looking at bigger bloggers and how they do it is pretty much required reading.
Lesson #3: It isn’t always as it seems
You know when you see stunning blog photos and Instagram posts and you’re just full of envy? Sucks, right? But a lot of those well stylised photos are very meticulously put together in very strategic positions. Believe it or not, very few people’s homes look like a Pinterest wet dream. I know, right? Shocker!
Plus, what we sometimes forget is that some people have more time than others to make their pictures perfect and pristine. Not all bloggers are juggling a full time job with a hefty commute. Some are, and still manage and that’s great. But you are you, and I am me and we can’t force ourselves to try and find more time and energy for that perfect IG snap. We’ll burn out and no longer enjoy blogging as a hobby.
So you see – of course there are difficult lessons for bloggers to learn, but it shouldn’t put us off doing something we love.
We should just adapt to the inevitable feelings and frustrations that come with blogging in order to overcome them.