Is Blogging Accessible Anymore?

is blogging accessible

As I type this post, it’s Friday night. I’m in my PJs sipping a Diet Coke and wracking my brain for a blog post idea. I’ve scrolled through my Bloglovin feed to read some blogs for inspiration, and all I can think about is how my ideas won’t be good enough.

Which is weird, because I’m also thinking that a lot of the content on my feeds is the same. A handful of topics from blogs significantly bigger than my own. Amongst these posts, the sponsored crap that Bloglovin chucks in there as if I care about the latest fashion trends that they think are worth my time. No fashion trend is worth my time because I’m all about jeans and a t-shirt about 99.9% of the time.

Don’t get me wrong – there are exceptions to the monotony and those are the posts I’ll usually click on. There are good ideas out there. But I do wonder whether those posts are simply being buried by the more trendy and trending topics.

Which begs the question of this post – is blogging accessible anymore? Or is it just for those that write about certain topics, aimed at certain audiences? Will your blog readership only grow if you write about particular things? Does it matter?

I am a big fan of TV. One of the greatest things about TV is that the more ‘unusual’ shows are now becoming the most popular. Just look at the hype around Stranger Things. It’s different, and although heavily inspired by many films and books, it’s unique. It stands out. I wish blogging was more like TV.

Being unique and creating unique content should be what blogging is all about. But I’m not sure it is. At least not all of the time, anyway.

Sometimes blogging appears to be about the same product reviews, the same blogger events and the same sponsored posts. I’ve ranted about this before but it’s worth mentioning again purely because I did get a few responses at the time on that post that raised some good points…

Other bloggers realised they were posting too much sponsored content

I think I’ve even been in a position before when I realised the sponsored content was not necessarily outweighing the non-sponsored, but it was becoming noticeable that the variety had gone.

Your content, in my opinion, becomes less accessible when you apply a price tag to it. You could be a great writer who turns a sponsored post into something that looks and feels the same as your standard content…but if all of your posts are signed off with a disclaimer, then you lose that personal and relatable touch. IMO guys, IMO.

Has the passion for blogging gone?

A comment on my “What’s happened to blogging?” post which particularly stood out for me was the idea that the passion for blogging could have dissipated.

Blogging has possibly become less accessible because it is no longer full of people sharing their passions and truths, but instead is about how to budget this summer (sponsored by X insurance company), or where to eat lunch in [insert expensive location here] – sponsored by x travel company.

We’re scrolling a lot more than clicking now

One blogger made a really good point on the post – that they are scrolling through their feed way more than they were clicking. Blogging could have in fact become less accessible to others due to how much content is out there. A lot of which is probably being ignored.

I definitely scroll a lot more than I click. I am trying to do semi-regular clear-outs of my blog feed so that I can just focus on seeing the wood for the trees but it still feels as if I am definitely avoiding significantly more content than I am reading. Why? Because ‘X Reasons You Should Visit This Super Expensive Travel Destination And Buy All These Expensive Boring Things’ is the furthest thing from accessible to me.

 

Personally, I do feel that blogging can still be accessible. After all, if you have your own blog then in my eyes (and surely anyone else’s) you are a blogger. On the flip side, it doesn’t always come across as accessible – for the reasons above. Blogging should be for anyone, and not just the elite who make a career out of it and write the same old tired content.

I’d love to know your opinions on this! Let me know in the comments below. PS Soz if this post is rambly and makes approximately 0% sense – it’s been a long week. 

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8 Comments

  1. September 11, 2016 / 11:35 am

    I don’t feel like blogging is as accessible anymore. As my blog’s growing, I feel quite a pressure to start earning off of it, monotize it, treat it more seriously, when ultimately I don’t. This is largely because I would be so burned out and stressed about it. I hope to keep the mishmash of posts on my blog if I’m honest.

    eleanor
    elleanorwears.com

    • Cat
      September 11, 2016 / 4:03 pm

      Thanks for the comment as always, can always rely on you to be truthful! I think it can be accessible if you can allow yourself to just be a hobbyist and blog about whatever, but newbie bloggers may be interested in the hobby and feel like it has to be taken seriously and be monetized in order for you to be considered a “real blogger”. I can barely deal with squeezing in posts around my FT job let alone trying to make it any more than it already is. I like the mishmash of posts on your blog so I hope you do keep to it! x

  2. Nicola
    September 11, 2016 / 6:07 pm

    I feel like a lot of blogs just aren’t all that interesting anymore. I used to struggle because I had so many to read, now I do find myself just scrolling through. A lot feature the same topics over and over again and after reading maybe two things about it I don’t care to read a third – although having said that, I recently posted about a beauty product I thought would be overdone and got more comments to that than I have on anything before so there’s obviously a reason for that!

    Nicola // pink-confetti.co.uk

    • Cat
      September 11, 2016 / 6:13 pm

      Yes! This is so true… and I also find that the posts that are about something the same/similar to a lot of other bloggers do tend to get a fair amount of engagement. It makes sense, but I definitely feel like the blogging world could do with refreshing a bit and being more varied! x

  3. Aimee
    September 12, 2016 / 9:02 am

    I definitely agree with a lot of these points. I found I was doing too much sponsored content at one point and I’ve slowed that right down. I also find I scroll through my blog feed more than I click, because a lot of the posts just don’t appeal to me. I don’t think blogging is that accessible anymore, and it’s a shame. But while there’s sponsored post, and ‘elite’ bloggers out there, I think it will remain much the same X

    • Cat
      September 12, 2016 / 10:29 pm

      Good points! I think the number of blogs providing actually interesting content has significantly reduced because a lot of those who used to provide that content are now turning to sponsored opportunities. Can’t blame them really, but they’ve lost me as a reader when all they seem to be posting is paid for posts x

  4. September 27, 2016 / 11:14 pm

    I recently started blogging, so this was really interesting to read considering you’re a more experienced writer than me. I feel like I’m going to click off this post and look at my own blog much more often x

    http://www.sheintheknow.co.uk

    • Cat
      October 2, 2016 / 9:19 pm

      Thanks for checking out the post, and welcome to the world of blogging!

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