I hope this post doesn’t come out too rambly and without focus. I just wanted to get my thoughts down on how I think blogging, as I know it, seems to have lost its direction.
One of my favourite things about blogging, other than writing new posts and chatting to the community via Twitter, is reading other blogs. Absorbing other people’s content so that I may be more inspired with my own, or simply just for fun or intrigue.
But something seems to have changed. I’m scrolling through my feed daily and I’m seeing sponsored content after sponsored content. Giveaways, followed by more giveaways. I get it, I really do, making money from blogging is a lot of people’s dreams, and for a lucky few it is a reality. But there seems to have been a distinct change where blogs I used to enjoy, that I used to relate to, are now all about making a quick buck.
If that’s the way blogging as a whole is going, then I honestly despair. Some of the very best content out there is the honest and genuine posts that you know are not supported by a brand desperate for a link or two. Those are the posts we all love to read, right?
This isn’t a plea for bloggers to change the way they do things. Everyone’s blogs are their own to do as they please. It’s purely my thoughts, my opinions, on what I am experiencing not as a blogger myself, but as a reader. As a fan. As someone who turns to reading blogs as a way to unwind and feel comfortable and a part of something.
I don’t want to feel a part of a brigade of bloggers that are sharing the same reviews of the same products, or hosting the same giveaways to ‘buy’ new followers. That’s not the community I joined way back when. I know I’m not the only one disenfranchised with blogging at the moment for these very reasons, so i’m hoping the tide will turn soon and once again my feeds will be filled with greater variety. That’s the crux of the problem, I think. Not that bloggers are doing sponsored posts, but that some blogs have simply turned into a sponsored post machine.
I’ve found this shift has had an impact on my blog too. I read other blogs to be inspired and brainstorm ideas (we all do it, let’s be honest). But I am so lacking in inspiration at the moment that I can’t help but wonder if the reason why is the change in content being more led by brands than by creatives.
Do you think blogging has changed? Let me know your thoughts in the comments because I’d like to hope I’m not alone in this…