What’s Happened To Blogging?


What's happened to blogging?

I hope this post doesn’t come out too rambly and without focus. I just wanted to get my thoughts down on how I think blogging, as I know it, seems to have lost its direction.

One of my favourite things about blogging, other than writing new posts and chatting to the community via Twitter, is reading other blogs. Absorbing other people’s content so that I may be more inspired with my own, or simply just for fun or intrigue.

But something seems to have changed. I’m scrolling through my feed daily and I’m seeing sponsored content after sponsored content. Giveaways, followed by more giveaways. I get it, I really do, making money from blogging is a lot of people’s dreams, and for a lucky few it is a reality. But there seems to have been a distinct change where blogs I used to enjoy, that I used to relate to, are now all about making a quick buck.

If that’s the way blogging as a whole is going, then I honestly despair. Some of the very best content out there is the honest and genuine posts that you know are not supported by a brand desperate for a link or two. Those are the posts we all love to read, right?

This isn’t a plea for bloggers to change the way they do things. Everyone’s blogs are their own to do as they please. It’s purely my thoughts, my opinions, on what I am experiencing not as a blogger myself, but as a reader. As a fan. As someone who turns to reading blogs as a way to unwind and feel comfortable and a part of something.

I don’t want to feel a part of a brigade of bloggers that are sharing the same reviews of the same products, or hosting the same giveaways to ‘buy’ new followers. That’s not the community I joined way back when. I know I’m not the only one disenfranchised with blogging at the moment for these very reasons, so i’m hoping the tide will turn soon and once again my feeds will be filled with greater variety. That’s the crux of the problem, I think. Not that bloggers are doing sponsored posts, but that some blogs have simply turned into a sponsored post machine.

I’ve found this shift has had an impact on my blog too. I read other blogs to be inspired and brainstorm ideas (we all do it, let’s be honest). But I am so lacking in inspiration at the moment that I can’t help but wonder if the reason why is the change in content being more led by brands than by creatives.

Do you think blogging has changed? Let me know your thoughts in the comments because I’d like to hope I’m not alone in this…



  1. Aimee
    July 23, 2016 / 9:54 am

    I must admit I noticed recently that I was posting a lot of sponsored content. I don’t ever want my blog to seem like a purely reviews and sponsored content blog so I’m taking a step back and taking part in less opportunities. I don’t mind reading reviews and sponsored content. But not all the time. And I do love the personal posts that people write from the heart! X

    • Cat
      July 24, 2016 / 9:18 pm

      That’s really nice to have some honesty 🙂 I have been where you are too where I’ve realised I’ve done a few sponsored posts in a short period of time and then decided to step away from them. A blend of sponsored and ‘organic’ personal posts is ideal! x

  2. July 23, 2016 / 10:13 am

    Ah yes Cat, well articulated!!This is exactly led to my blog becoming almost redundant. I got so bored of reading blogs just about what to do or not to do and bull shit sponsored posts of nothingness. But then I still wanted to blog every now and then, but then didn’t want to share every minuite detail of my life. Where’s the passion and real person anymore?!

    • Cat
      July 24, 2016 / 9:20 pm

      Thank you! I do like the odd blogging tutorial post (hence I do them too) but my favourite sorts of posts to read and write are the honest ones where you do see that passion and personality! Hopefully we’ll both find some more blogs like that soon 🙂 x

  3. July 23, 2016 / 10:40 am

    I’ve only been blogging just under 2 years so I haven’t seen quite such the scale of changes that others have. Although there are a lot of sponsored posts out there, the majority of my favourite blogs keep them to a minimum – if they do them at all. And I think this is why they’re my favourites! They post about their own holidays, self-funded, no brands involved. They talk about student life and graduating and all that surrounds it. They post recipes that aren’t supplied to them by food companies. Even if lots of people are doing the same rounds of sponsored posts and product reviews, I seem to have found the lovely people who share my, and your, feelings on blogging!
    Jennifer x
    Ginevrella | Lifestyle Blog

    • Cat
      July 24, 2016 / 9:17 pm

      Exactly – I’m not anti-sponsored content but it’s better when it’s kept to a minimum. I do sponsored content, but I always try and break it up with other stuff as I know it can get a bit boring. x

  4. July 23, 2016 / 10:41 am

    I feel this too. Recently there seems to be so little variety coming through on my feeds. A LOT of giveaways, the same product reviews… I seems to scroll far more than I click these days and that’s sad. There’s definitely been a recent shift in blogging.

    • Cat
      July 24, 2016 / 9:16 pm

      I’m glad I’m not the only one but also sad that this seems to be the way things are going. Hopefully it’ll change soon or we’ll discover some more suitable blogs! x

  5. Elle
    July 23, 2016 / 12:41 pm

    I often find that bloggers post about the same products that have just been released and that can be a bit repetitive. I think it’s important to have your own content for your blog. Great post xx

    • Cat
      July 24, 2016 / 9:14 pm

      Agreed! I get why everyone’s blogging about the same products, but it does get boring! x

  6. July 30, 2016 / 5:42 pm

    Most people can’t even be bothered to come up with an original intro these days. So many posts just start with, “So this week I’ve partnered up with X brand…”.

    • Cat
      July 30, 2016 / 9:03 pm

      I know right?! What a bore! I think sponsored posts have a place when they are actually made interesting. I instantly get put off by those sorts of intros because I personally feel it strongly implies that the blogger doesn’t actually care about what they are writing.

  7. October 13, 2016 / 10:50 am

    I’m still relatively new to blogging, so I can’t say I know much about this topic, but I do see what you mean! I love writing as things happen, sponsored or not… this way I can look back at all the good and bad parts of the year x


    • Cat
      October 13, 2016 / 9:22 pm

      That’s exactly why I enjoy blogging too 🙂 x

  8. Jennifer
    April 18, 2017 / 2:16 am

    I’ve written various blogs off and on over the years but never with sponsored content. I have however been a longtime reader of various blogs and if I see one more sponsored post for Blue Apron or Mrs Meyers I might scream. If a blogger is going to have sponsored content (and it is something I plan to pursue with my next blog), it needs to be content that is different from what every other blogger is doing and it needs to pertain to that blogger’s niche. No, I don’t read a beauty blog for dinner ideas, even if said dinner is delivered straight to my door 🙂 I think sponsored content can be a great benefit to the reader and the blogger, but the blogger needs to be very judicious in their choices.

    • Cat
      April 19, 2017 / 10:34 am

      Lol – I avoid all sponsored posts pretty much unless they are from my fave bloggers who always managed to make sponsored content more interesting than other bloggers which I think is an art!

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